Fabergé, the international jewellery house, has launched its first advertising campaign, shot by the acclaimed fashion photographer Mario Testino. It’s enormously exciting that this renowned brand is addressing a global audience after years of languishing in near obscurity.
The results, however, are a little disappointing. Testino has been a little heavy-handed with Photoshop, and while the casting of Russian-Lithuanian model Bee Gee is meant to allude to Fabergé’s Russian heritage, his shot of the campaign’s anaemic-looking star captures a look teetering between nausea and stunned contempt.
The campaign coincides with the opening of Fabergé’s new London store, in Mayfair’s Grafton Street — the first time it has had a permanent presence in the UK capital since 1915.